Author: Γιώτα Παπαβασιλείου

Pale, dark or striking reds, alcoholic or alcohol-free, trappist, organic, clarified or not: beers and lagers, most with super original design will all be present in the 7th EXPOTROF – The Greek Fine Food Exhibition.

Dozens of Greek beers, most of which the public will meet and taste for the first time, will be introduced during the 7th EXPOTROF – The Greek Fine Food Exhibition promising to delight the palates of thousands of exhibition visitors and beer fans alike!

For the first time in EXPOTROF, Greek breweries will have a whole “islet” available to showcase their products at the Exhibition Central Festival, on Level B of HELEXPO in the special Beer Corner section.

From the 24th to the 26th January 2020, Greek producers from all the regions of the country with a deep knowledge of the art of brewing will have the opportunity to present their excellent products and introduce visitors to the secrets of good beer, while exhibitors will have the opportunity to taste, be informed and buy draught or bottled beers of their choice.
Furthermore, the microbrewers of the exhibition will participate in the Cured Meat and Beer Masterclass Αλλαντικά και Μπύρα, where Chefstories.gr will guide the public in the world of harmonious pairing of special cured meats with the most distinctive beers from the Greek microbreweries.

The Gastronomy Communities by George Pittas for the first time at the 7th EXPOTROF

The Gastronomy Communities – Gastronomy and Wine Τourism, the most ambitious action programme in the field of Gastronomy and Tourism, will make their first public appearance at the 7th EXPOTROF – The Greek Fine Food Exhibition, 24-26 January 2020. They will present the project that began in 2019 while ten regions of the country will show us examples of the first phase of their action.

The Gastronomy Communities – Gastronomy & Wine Tourism have been created by the Greek Gastronomy Guide and George Pittas, whom we met through his work at the Hotel Chamber of Greece as head of the Greek Breakfast programme and his writings in the field of gastronomy.

The action of the programme extends all over Greece and aims to highlight the wealth of Greek Gastronomy, through the mobilization of professionals organized in the Gastronomic Communities of each region.

The innovative Gastronomic Communities program is at the heart of Tourism’s new trends because:

• It reveals the identity of destinations, highlighting the authenticity of each place and enabling the public and modern travelers interested in getting to know local cultures, to live intense experiences.
• The stars of these life experiences are the best local gastronomy professionals who wish to work together to create and display the holistic image of their place.
• Through seminars, education and joint actions, a change of the Greek mentality is attempted, so as to embrace the values of collectivity and collaboration.
• The state-of-the-art digital technology is exploited and the promotion of the culinary treasures each place has to offer is ensured by targeted extrovert actions.

The actions of the programme Gastronomy Communities – Gastronomy & Wine Tourism include the following consecutive phases:

1. Establishment of a Gastronomic Community for each destination (15-30 persons) through a high-speed training programme.
2. Creation of the gastronomic portfolio of the region.
3. Creation of a digital guide to the protagonists of every culinary destination.
4. Production of a printed guide for the gastronomic destination.  
5. Presentation of each gastronomic destination in its own location and in its entirety (products, tastings, display of culinary resources), so that the project can be made known to and embraced by the local community.
6. Extroversion actions. Organization of farm trips and press trips, participation in national and international exhibitions.

The objective of the action, as George Pittas poetically notes in the epilogue of his book “Gastronomic Communities – Gastronomic Destinations” is:

“Gastronomic Communities will be called upon to play a leading role in a new era, where partnerships will dance tango with individual ambitions, hopes will not fade into the solitude of personal paths, and faith in the common good will not be a distant vision.”

Mr. Pittas, thank you for the honor and for the pleasure you gave us by introducing the Gastronomic Communities through our exhibition; we vouch that we will always stand by your side.

An important initiative from the 7η EXPOTROF – The Greek Fine Food Exhibition for its exhibitors

In the context of the 7th EXPOTROF– The Greek Fine Food Exhibition (24-26 January 2020, Helexpo Maroussi, Athens), the section Β2Β Markets powered by FnBDAILY is inaugurated. The aim of this initiative by the exhibition organizers is to bring the producers / exhibitors through high quality B2B appointments in contact with the buyers of the largest supermarket chains and food stores:ΑΒ Vassilopoulos, Metro / MyMarket, TheMart, etc. The exhibitors will have the opportunity to present their products at a specific time and with a pre-specified procedure.

Business appointments will be well organized in advance and will take place in a specially designed Helexpo venue inside the exhibition center in Kifissias Avenue in Maroussi, on Friday 24/01 and Saturday 25/01 2020 . Τ

This action allows the exhibitors to make quality meetings and present their products in a calm environment rather than under the conditions of exhibition pressure. This is an important initiative aimed at promoting the quality and uniqueness of local products, stimulating business activity and enhancing extroversion.

This action is the result of the strategic co-operation between the companies Notice Content and Services (FnBDaily) and RMI (EXPOTROF).
For further information call Mrs Eva Tsioni on 210 3634061.

Aluminox, a world-renowned industrial and commercial company in the field of mass food services, is participating in the 7th Expotrof- The Greek Fine Food Exhibition as equipment sponsor.

Aluminox, recognizing the importance of enhancing Greek gastronomy and domestic producers, is actively participating for a second year, presenting innovative products that contribute to the modernization of dining areas.
With a history that starts in 1929, Aluminox celebrates 90 years in the field of professional equipment for hotels, restaurants, camps, penitentiaries and educational institutions, presenting to the Greek and international markets the most innovative solutions while facilitating and simplifying procedures for the kitchen staff.

About Aluminox 
Aluminox is considered as one of the greater industrial and commercial companies in the mass food services sector. With 90 years of experience in professional dining equipment, it has earned both Greek market and worldwide recognition. Since 2000 it is located in its new premises occupying an area of 14,000 m2, of which 7,500 m2, is covered space with 500 m2 available exhibition space.
All Aluminox products are manufactured and designed by qualified scientific personnel and are in compliance with the most stringent standards in the world, such as USPH standards and European CE, as well as H.A.C.C.P.  Aluminox covers its customers nationwide with its After Sales Service, and through its exclusive network of partners. It is worth noting that it is constantly developing innovative products that are awarded with patents.

Exports of its products cover 4 continents, namely:

1. Europe (Germany, Italy, France, Spain, Portugal, Norway, Finland, Poland, the Netherlands)
2. USA
3. Far East: (China, Korea, Japan, Singapore)
4. Africa: (South Africa, Egypt)

Aluminox offers a wide range of products that meet the most stringent hygiene rules, such as that of the United States Public Health Service (U.S.P.H.). The range of Aluminox products includes:
• Preparation equipment
• Hot kitchen equipment
• Equipment for dishwashers, for plates, cups, etc.
• Bar equipment
• Refrigerator and freezer equipment
• Self Service furniture equipment and stainless steel constructions (worktops, work tables, cabinets, shelves, etc.)

The Institute of Vocational Training IEK AKMI, the greatest educational force in the field of Food and Tourism Professions, participates in the 7th EXPOTROF -The Greek Fine Food Exhibition, 24 to 26 January 2020 at HELEXPO-MAROUSSI.
Well trained students from the School of Tourism & Gastronomy and sectors of Catering, Hotel Management and Economics, etc. will staff key positions in the exhibition, supporting with multilateral working groups the total number of parallel workshops of “Cooking / Drinking Greece” and the MasterClasses.

By their side, the leading chefs, pastry chefs and acclaimed partners of IEK AKMI will stand once again as supporters; with their systematic guidance the students’ dream for important distinctions in the area of gastronomy can be materialized.
In fact, the renowned chefs and students of IEK AKMI will invent delicious creations inspired by the flavors and aromas of Greece especially for the audience of the exhibition.

Finally, throughout the duration of the exhibition, the public will have the opportunity to visit the specially designed booth of IEK AKMI and be updated in detail by education consultants regarding the study programmes available.

Accepting the proposal of the Hellenic-Italian Chamber of Commerce, EXPOTROF opens its arms and welcomes Calabrian producers and special local products in a distinct section of the exhibition.
The visitors of 7th EXPOTROF – The Fine Food Exhibition will have the opportunity to become acquainted with a wealth of flavours from a region of the neighboring country where taste brings … familiar memories.
Calabria was colonized in antiquity by Greeks and was part of Magna Grecia. In many areas a Greek dialect is spoken, the “Graikanika”, while there are many Orthodox Byzantine churches. It is a favorite destination for Greek visitors as there is a strong affinity with this region of Southern Italy and its people.
During 7th EXPOTROF – The Fine Food Exhibition, 27 producers of the region share with us local products such as wine, pasta, cured meats, olive oil, sweets, coffee, cheeses, ice creams, sauces and much more through the AGORA ‘CALABRIA programme presented by the Greek Italian Chamber of Athens.
The programme aims to promote local Calabrian products and establish a network of collaboration with Greek businesses of the food sector.
From the 24th to the 26th of January 2020, therefore, the exhibition will host a large group booth dedicated to Calabria. During that time, each of the participating producers will have the opportunity through specific and pre-organised meetings to meet Greek businesspeople of the food sector (such as importers, traders, distributors, representatives) who are interested in these producets and wish to develop new co-operations. Furthermore, during the exhibition product presentations and tastings have been planned so that every visitor can taste and get to know these products in the best possible way.

With a rich culinary programme full of Cretan delicacies and spirits, the Region of Crete participates in the 7th EXPOTROF – The Greek Fine Food Exhibition as its Region of honour.

7th EXPOTROF – The Greek Fine Food Exhibition honoring the homeland of the famous Cretan diet, has organized a plethora of cooking events through which the producers of the island will have the opportunity to feature the high quality products of their homeland and introduce them to both the greek and international markets. The fans of Crete will have the chance to enjoy authentic high quality products, traditional recipes of the Cretan cuisine as well as many culinary surprises.
In their own exhibition stand, the Administrative Region of Crete present the island’s premium products such as olive oil, raisins, olives, rusks, baked goods, wines, herbs, honey, cheese and dairy, carob products etc.
The aim of the Region is to feature and strengthen the agricultural and food sectors and to create opportunities for the island’s small and medium-sized enterprises to promote their products.
From 24 to 26 January 2020, businesses from the four prefectures of the island will be in the HELEXPO exhibition centre in Maroussi, Athens, aiming to promote Cretan products, renowned for their quality and high nutritional value.
At the stands of the Cretan producers, visitors will have the opportunity to taste and purchase among a large variety of products, while the producers will be able to strike business deals with the food and beverage sector professionals from the Greek and iternational markets.
At the same time, the kitchen of “Cooking Greece” will be “flooded” with the tastes and aromas of Cretan gastronomy as well-known Cretan chefs will share with us the secrets of Mediterranean cuisine.

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Τhe purest organic products that stand out for their quality and features, await you at the 7th EXPOTROF – The Greek Fine Food Exhibition between the 24 -26 January 2020 at HELEXPO exhibition centre in Maroussi.

For the second year the certified organic products of the Greek land have their own special place “Bio Corner”, where the producers of organic and natural products have the opportunity to present and promote their high quality products in conditions that highlight and protect the particularities of each organic product
Consumers looking for the purest, natural and organic products will have the pleasure of discovering in a specially designed space “Bio Corner” of the 7th EXPOTROF – The Greek Fine Food Exhibition the endless gastronomic treasures hidden in the Greek land. In addition, visitors will be able to taste and buy these unique products exclusively through the exhibition.
EXPOTROF, the leading food and beverage exhibition that promotes Greek products, proudly promotes the organic products, offering the producers of this premium sector the opportunity to attend the exhibition and enter into constructive and profitable deals, claim their place in the heart of the public, and to star in the biggest gastronomy celebration.
7th EXPOTROF – The Greek Fine Food Exhibition with HotelBrain, the internationally acclaimed, award-winning, independent hotel management companyμε as its Gold Sponsor, has earned the title of the major gastronomic celebration event, as visitors will be able to enjoy, from 24 to 26 January 2020, three days rich in culinary events.