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Olive oil, the invaluable elixir of our well-being and the ambassador of Greece worldwide, will be the focal point of attention at the 10th EXPOTROF – The Greek Fine Food Exhibition!

Join us at this year’s EXPOTROF for a unique experience at the specially curated Olive Oil Bar. Discover and showcase your exceptional products through engaging tastings. Don’t miss out on this extraordinary opportunity!

Mr. Yannis Karvelas, an expert in olive oil, will guide exhibition visitors through the secrets of exceptional olive oil. He will delve into the diverse varieties, acidities, and flavors, while enlightening those seeking guidance on selecting the perfect olive oil. Additionally, he will educate olive oil producers on the essential criteria for evaluating a premium product.

At the Olive Oil Bar, the exhibition will showcase the exceptional products of the olive oil producers. With specially designed labels, they will present their exquisite offerings. Visitors can explore a diverse range of premium olive oils curated by Mr. Karvelas, all in one convenient location.

The objective of the Olive Oil Bar is for the exhibitors to:

  • Showcase their products to a vast audience
  • Boost the recognition of their brand.
  • Engage in meaningful conversations with prospective customers and buyers to foster valuable connections and establish fruitful relationships.
  • Engage in professional networking within the industry to foster meaningful connections and expand your network.

This year’s anniversary event pays tribute to the exquisite premium products of Greek production!

Enjoy a unique wine-tasting experience at the 10th EXPOOTROF – The Greek Fine Food Exhibition!

At this year’s EXPOTROF, we are excited to introduce the Wine Walk section, exclusively created for our exhibitors. Visitors will have a unique opportunity to indulge in the exquisite flavors and explore a diverse selection of premium Greek wines. Join us to experience the epitome of Greek wine culture!

● Embrace the opportunity to immerse yourself in the realm of exceptional Greek winemaking.

● Uncover enchanting flavors and a myriad of varieties that will tantalize your taste buds, while engaging in direct conversations with hand-picked winemakers who craft extraordinary libations infused with love and passion.
● Embark on a journey to unlock the artistry and hidden mysteries concealed within each bottle, unveiling the true essence of wine.

If you are a wine producer and you want to present your excellent products to the professionals of the market, register now for the 10th EXPOTROF – The Greek Fine Food Exhibition.

The exhibition that has become synonymous with the promotion of premium Greek products returns for the 10th consecutive year with an anniversary event. In just ten years, EXPOTROF has become the essential meeting point for Greek and foreign decision makers of the industry, who are interested in premium products, while

● It has presented more than 20,000 new products
● It has covered more than 60.000m2 of exhibition space
● It has welcomed more than 100,000 thousand visitors

Remaining faithful to domestic products and their promotion through innovative proposals and rich gastronomic events, EXPOTROF – THE GREEK FINE FOOD EXHIBITION welcomes from Saturday 03 to Monday 05 February 2024 more than 400 producers of premium products participating exclusively in the exhibition, as well as business representatives from the retail, catering, tourism and hotel sectors for a three-day event full of commercial agreements.

Greek gastronomy will play a leading role in the 10th EXPOTROF, while there will be no shortage of entries from abroad, which will be presented in a special section, giving Greek producers the opportunity for direct commercial contacts. At the same time, selected buyers from countries such as Dubai, Romania, Poland, Italy, the Arab Emirates, Cyprus and of course Greek businesses will participate in the specially designed Buyers Square area, wishing to get to know unique Greek products and conclude trade agreements.

Through a wide range of high quality products, such as fine wines, cheese products, brewery products, bee products, olive oil, organic products, and many other culinary treasures, visitors will have the opportunity to get to know unique products and their producers. A further series of culinary events and professional seminars will take place during all three days. Chef Kostas Bougiouris will welcome distinguished chefs in the popular “Cooking Greece” section, producers will introduce visitors to the secrets of winemaking, brewing and mixology at the Drink & Spirits event, while the specialized seminars and workshops, Food Expert Stories, will inform industry professionals about all the latest culinary trends and practices.

Finally, in the context of EXPOTROF – THE GREEK FINE FOOD EXHIBITION, the Athens Fine Food Awards (AFFA) 2024 quality and taste awards will be presented, which evaluate Greek food through a blind tasting process.

The taste and quality awards Athens Fine Food Awards (AFFA) 2023  ceremony has been successfully concluded.

At a special ceremony organized on Monday 20 March 2023 at the model academy “HotelBrain Academy”, the big winners and the list of products awarded with AFFA 2023 stars were announced.

For 2023, 25 products stood out for their quality, taste and innovation, while 92 products received one to three stars.

The evaluation was carried out by leading professionals in their field, as the jury included Michelin-awarded Greek chefs, chefs who serve Greek cuisine at a top level, professionals with experience in the use of Greek products, foragers and herb growers, specialized sommeliers, F&B Managers, creators of visual communication with important distinctions abroad and specialization in food, etc.

At this year’s event, the awards to the big winners were presented by:

1. Kostis Moschonas CEO of RM International (Platinum)

2. Ioannis Hatzitheodosiou, president of the Athens Chamber of Commerce (Dry Food)

3. Nikolas Haris, F&B Manager, member of the evaluation committee of AFFA (Frozen Food)

4. Giannis Karvelas, certified Pro Olive oil Expert, member of the evaluation committee of AFFA (Olive oil)

5. Dimitris Fragostefanakis, Director of HotelBrain Group (Spirits & Beverages)

6. Christos Rizos, Director of HotelBrain Academy (Innovation)

7. Stavriani Zervakakou, chef (Newcomer)

8. Magda Peistiki, Editor-in-Chief of Food Services magazine (Organic & Functional)

9. Dora Michael, Gastronomy journalist, editor of the FNL guide and culinary marketing consultant (Packaging)

The ceremony was followed by an event in which tastings were offered, curated by the tastemaker Mr. Haris Tzannis, president of the AFFA jury, consisting of the products awarded at the ceremony. The preparation of the tastes, the drinks and the hospitality of the guests were carried out with enviable professionalism by the students of the first deaf section of the HotelBrain Academy who are preparing to man the hotels of the Hotelbrain Group in a few weeks.

Detailed names of winners here.

The largest exhibition of producers of artisanal products and delicatessen products, took place from Saturday 04 to Tuesday 07 February, at MEC PAIANIAS!

The award-winning exhibition EXPOTROF returned to the MEC exhibition center of Paiana, and the report of the exhibition closed with a positive sign despite the difficult weather conditions. At the opening that took place on the 1st day of the Exhibition, the Deputy Minister of Development and Investments, Mr. Nikos Papathanasis, the Deputy Minister of Rural Development & Food, Mr. Simos Kedikoglou, the Authorized Councilor of the Attica Region for Tourism, Mr. Thodoris Koutsogianopoulos, attended and addressed the greetings. The Attica Regional Councilor for Fisheries, Agricultural & Veterinary Policy, Mrs. Angelaki Dimitra, as well as the Head of Innovation and Outreach of the honored Central Macedonia Region, Mr. Sotiris Batos. In addition, the opening of the exhibition was graced by the presence of the Deputy Regional Governor of the Primary Sector, Thessaly Region, Mr. Billis Apostolos, the Deputy Regional Governor of the Primary Sector and Gastronomy, South Aegean Region, Mr. Zannetidis Filimonas, the Deputy Regional Governor of the Primary Sector, Region of Crete, Ms. Irini Houdetsanaki – Giakoumaki, the Deputy Regional Governor for Rural Development of Western Greece, Mr. Theodoros Vassilopoulos and the Deputy Regional Governor for Rural Economy and Rural Development of the Ionian Islands, Mr. Ioannis Armeniakos.

The goal is trade agreements

The 9th EXPOTROF – The Greek Fine Food Exhibition 2023 was attended by 275 companies and professionals from all over Greece involved in the primary production and marketing of food and beverages, as well as 10 companies from Italy in a special section. In terms of traffic, thousands of catering, wholesale trade and hotel industry professionals were registered.

As part of EXPOTROF 2023, more than 500 B2B meetings were held in the specially designed Buyers Square area with Greek and foreign companies from the hotel industry, such as HotelBrain, Mitsis Hotels, Atlantica Hotels & Resorts and Tor Hotel Group etc. From the catering sector, such as Tria Delta SA, wholesale, such as Hellinikes Hypermarkets Sklavenitis, Market In, Metro AEBE, Ok any Time Market, ANEDIK SA, distribution channels and export companies, such as AK INTERNATIONAL, THESMOS EMPORIKI OE, IREMIA, s.r.o. | Greek Market, P&P PROKOPIOU TRADING LTD, Dal Mare Group, EMPORIO EGNATIA and many more companies.

Parallel Events

On the stage of “Cooking Greece” with Ms. Eva Parakentakis as the main presenter and chef Kostas Bouyouris as the coordinator, 22 culinary events took place from the regions of Central Macedonia, Attica, Western Greece, Western Macedonia, North Aegean, South Aegean, Crete and Thessaly, while award-winning chefs presented unique signature dishes and cooking techniques.

At the same time, the Food Expert Stories section presented free workshops on contemporary topics with an emphasis on the local producer, as well as a discussion panel with the participation of leading professionals. Due to the extraordinary weather conditions, the AFFA 2023 Quality and Taste Awards ceremony has been postponed and will take place on a new date to be announced shortly. We sincerely thank all the exhibitors and visitors of the exhibition who, despite the weather conditions, supported us with their presence.

Dear exhibitors and visitors, for everyone’s safety, the planned 3rd day of the exhibition has been postponed due to weather conditions and will take place tomorrow, Tuesday, February 7.

The MEC Paanias exhibition center will remain closed today.

The president and managing director of the World Wine Tourism Organization Jose Antonio Vidal (GWTO) key note speaker at the 9th EXPOTROF – The Greek Fine Food Exhibition.

We are very happy to announce that the president and CEO of the World Wine Tourism Organization (GWTO), Jose Antonio Vidal, will be at the 9th EXPO as a keynote speaker in the context of Food Expert Stories. His talk on ‘The Future of Wine Tourism: Inspiring a New Future Together’ on Sunday 5 February at 12.30 puts the focus on the wine tourism industry, analyzing the present and future of the modern trend.

Jose Antonio Vidal, a great personality in the world of wine tourism internationally, will map during his presentation, the environment of the emerging form of tourism and highlight the prospects presented for everyone involved in the sector.

As part of the 9th EXPO, the president and CEO of the World Wine Tourism Organization, Jose Antonio Vidal, will present the Spirits & Beverages award at the AFFA 2023 awards ceremony.

A rich culinary program of parallel events full of knowledge, information and technique will take place at the 9th EXPO – The Greek Fine Food Exhibition, from February 4 to 6, 2023, at the MEC Paianas.

The 9th EXPO adopts a unique concept for domestic data, dedicating all days of the exhibition to modern culinary trends through three different stages. Information, technique and tasting is the triptych that characterizes this year’s events and is based on the three pillars of Sustainability, Farm to Table and Authenticity.

On the stage of “Cooking Greece” the host Chef Costas Bougiouris with the assistance of the main presenter chef and foodblogger Mrs. Evas Parakentakis, will welcome distinguished chefs from every corner of Greece to the stage and through delightful culinary events of the regions of the country, they will “travel » visitors to the exhibition in the Greek territory.

At the same time, on the stage of Cooking Greece, invited chefs such as the Executive Pastry Chef of the Four Seasons Athens, Michalis Hatzikalimeris, the Pastry Chef of Varoulkos, Thodoris Mousidis, the Executive Chef of the Athens Capital Hotel – M Gallery, Dimitris Boutsalis, the Consultant and Restaurant Menu Creator and Hotels, Alexandros Koskinas talk to the presenters Konstantinos Bougiouri and Magda Peistiki about the culinary trends in Greece and abroad and cook live, their signature dishes, of today or tomorrow.

In the specially designed Food Expert Stories area, professionals in the food and beverage sector, in a single visit to EXPOTROF, are trained and informed at the same time. The 9th EXPO is addressed to every catering professional who wishes to strengthen his competitiveness with the unique vehicle of education and information and provides free trainings on modern topics, focus on the local producer and discussion panel with the participation of leading professionals. Every day distinguished guests from the field of gastronomy, marketing and social media will talk about the culinary trends that dominate at an international level, they will present us with success stories in a rich program of open space seminars. The leading chefs of the Greek cuisine Gikas Xenakis, Alexandros Charalambopoulos, Dimitris Dimitriadis, Konstantina Faklaris talk with Yiannis Devetzoglou and Taste ID about the ways in which Greek traditional cuisine can evolve, while the consulting economist Konstantinos Pantelis and the food technologist Athanasios Papageorgiou explain the necessity of certification for the operation of businesses.

The program of parallel events includes for the first time the Drink & Spirits event, where the producers of alcoholic and non-alcoholic beverages of the exhibition will present their products to the visitors and introduce them to the secrets of winemaking, brewing and mixology, hosted by the talented bartender Kostas Bass.

9th EXPOTROF’s awards c

Two different awards will take place during the three days of the exhibition. On Sunday 5/2 at 18.00 the quality and taste awards of the Athens Fine Food Awards (AFFA) 2023 will be awarded, the only awards that honor and evaluate Greek food through the blind tasting process. Meanwhile, on Monday 6/2 at 3:30 p.m., the list of the 100 best restaurants in Greece for 2023 will be announced, as voted by the Dreaters audience.

Find all the parallel events in detail here

EXPOTROF is delighted to welcome Italian companies to its 9th exhibition, which will take place from 4 to 6 February 2023, at the MEC Peanas.

The Italian section, will participate companies of the food and beverage industry which are active in the area of production, standardization and export of premium products. Italian companies with products such as cold meats, cheese, pasta, coffee, pastries, wine as well as packaging and standardization companies come to the 9th EXPOTROF – The Greek Fine Food Exhibition with the aim of exchanging experiences and concluding commercial agreements. Greek producers participating in the exhibition will have the opportunity to come into direct contact with Italian companies, exchange experiences and promote their products in the neighboring country. At the same time, visitors to the exhibition will have the opportunity to get to know authentic Italian premium products and learn the secrets of Italian cuisine.

Finally, distinguished chefs from the Italian participation will cook traditional Italian recipes on the “Cooking Greece” stage, combining the Greek and Italian products of the producers of the exhibition.

The 9th EXPOTROF – The Greek Fine Food Exhibition, always a pioneer in actions that support Greek businesses, evolves and aims exclusively at the commercial agreements of its exhibitors. Listening to the needs of the market, EXPOTROF returns from Saturday 04 to Monday 06 February 2023 at Mec Peanias, as the first F2B [Food to Business] exhibition that provides solutions to essential business issues, such as the strengthening of Greek exports and interface with distribution channels.

Presenting products of high nutritional and taste value, EXPOTROF welcomes a multitude of producers and businesses for a three-day event full of commercial agreements. Through the Hosted Buyers program, organized at the 9th EXPO, entrepreneurs from Greece and abroad, who are active in the trade and export of food, catering, tourism, hotels and wholesale make appointments with the exhibitors in the specially designed area Buyers Square with the aim of getting to know the quality Greek products and developing their sales network. At the same time, specialized professional seminars will be held, dedicating each day of the exhibition to a modern culinary trend. Sustainability, Farm to Table and Authenticity are the triptych on which all the parallel events of this year’s event are based. Theory and Practice will meet in the spaces of the Premium exhibition with guests who will cook and discuss the trends that have dominated the gastronomy industry.

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