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The Gastronomy Communities by George Pittas for the first time at the 7th EXPOTROF

The Gastronomy Communities – Gastronomy and Wine Τourism, the most ambitious action programme in the field of Gastronomy and Tourism, will make their first public appearance at the 7th EXPOTROF – The Greek Fine Food Exhibition, 24-26 January 2020. They will present the project that began in 2019 while ten regions of the country will show us examples of the first phase of their action.

The Gastronomy Communities – Gastronomy & Wine Tourism have been created by the Greek Gastronomy Guide and George Pittas, whom we met through his work at the Hotel Chamber of Greece as head of the Greek Breakfast programme and his writings in the field of gastronomy.

The action of the programme extends all over Greece and aims to highlight the wealth of Greek Gastronomy, through the mobilization of professionals organized in the Gastronomic Communities of each region.

The innovative Gastronomic Communities program is at the heart of Tourism’s new trends because:

It reveals the identity of destinations, highlighting the authenticity of each place and enabling the public and modern travelers interested in getting to know local cultures, to live intense experiences.
The stars of these life experiences are the best local gastronomy professionals who wish to work together to create and display the holistic image of their place.
Through seminars, education and joint actions, a change of the Greek mentality is attempted, so as to embrace the values of collectivity and collaboration.
The state-of-the-art digital technology is exploited and the promotion of the culinary treasures each place has to offer is ensured by targeted extrovert actions.

The actions of the programme Gastronomy Communities – Gastronomy & Wine Tourism include the following consecutive phases:

Establishment of a Gastronomic Community for each destination (15-30 persons) through a high-speed training programme.
Creation of the gastronomic portfolio of the region.
Creation of a digital guide to the protagonists of every culinary destination.
Production of a printed guide for the gastronomic destination.
Presentation of each gastronomic destination in its own location and in its entirety (products, tastings, display of culinary resources), so that the project can be made known to and embraced by the local community.
Extroversion actions. Organization of farm trips and press trips, participation in national and international exhibitions.

The objective of the action, as George Pittas poetically notes in the epilogue of his book “Gastronomic Communities – Gastronomic Destinations” is:

“Gastronomic Communities will be called upon to play a leading role in a new era, where partnerships will dance tango with individual ambitions, hopes will not fade into the solitude of personal paths, and faith in the common good will not be a distant vision.”

Mr. Pittas, thank you for the honor and for the pleasure you gave us by introducing the Gastronomic Communities through our exhibition; we vouch that we will always stand by your side.

An important initiative from the 7η EXPOTROF – The Greek Fine Food Exhibition for its exhibitors

In the context of the 7th EXPOTROF– The Greek Fine Food Exhibition (24-26 January 2020, Helexpo Maroussi, Athens), the section Β2Β Markets powered by FnBDAILY is inaugurated. The aim of this initiative by the exhibition organizers is to bring the producers / exhibitors through high quality B2B appointments in contact with the buyers of the largest supermarket chains and food stores:ΑΒ Vassilopoulos, Metro / MyMarket, TheMart, etc. The exhibitors will have the opportunity to present their products at a specific time and with a pre-specified procedure.

Business appointments will be well organized in advance and will take place in a specially designed Helexpo venue inside the exhibition center in Kifissias Avenue in Maroussi, on Friday 24/01 and Saturday 25/01 2020 . Τ

This action allows the exhibitors to make quality meetings and present their products in a calm environment rather than under the conditions of exhibition pressure. This is an important initiative aimed at promoting the quality and uniqueness of local products, stimulating business activity and enhancing extroversion.

This action is the result of the strategic co-operation between the companies Notice Content and Services (FnBDaily) and RMI (EXPOTROF).
For further information call Mrs Eva Tsioni on 210 3634061.

Faithful to its commitment to quality Greek products and their promotion, the 7th EXPOTROF – The Greek Fine Food Exhibition is organizing for the second consecutive year the EXPOTROF Masterclass section, designed to bring fine food lovers in contact with the best Greek products.
With the valuable assistance of acclaimed chefs, sommeliers and tasters, visitors will enjoy a journey of taste in the realm of Greek products through different categories of masterclasses designed to highlight the quality and specificity of each product.

The EXPOTROF Masterclasses aim to connect places, people, stories, companies, products and above all flavors, through a harmonious presentation of excellent Greek products to professionals and consumers; visitors will have the opportunity to attend by pre-booking.
7th EXPOTROF – The Greek Fine Food Exhibition selects unique Greek products among those of its exhibitors and organizes 10 tasting trips: special tasting sessions, that take place throughout the exhibition. The sessions start with a press masterclass (special presentation to gastronomy journalists) as a launch session. Communication with the producers and the Masterclass preparation is handled by Chef Stories

TOPICS
• Charcuterie & Beers
• Cheese & Wine
• Honey & Herbs
• Salted Fish, olives and accompanying distillates

*The duration of each seminar is 2 hours.

10 different 2-hour Masterclass sessions in 4 unique categories:

Cheese and Wine– Evgenia Koutouvela of Chefstories.gr will initiate us to wine tasting of the Greek vineyard and the ideal food pairing.
Charcuterie and Beer – Chefstories.gr guide us in the world of harmonious pairing of special cured meats with sophisticated beers from greek microbreweries.
Salted Fish, olives and accompanying distillates – In the EXPOTROF Masterclasses greek distillates accompanied by selected salted fish products and greek olives, are in the centre of attention!
Honey and Herbs – Fragrant honeys, delicate herbs, drinks and infusions, all promoting wellness, are presented to uplift those attending the EXPOTROF Masterclasses. Hosted by Chefstories.gr

* Participation in the EXPOTROF Masterclasses is free of charge. However, since there is a limited number of seats, priority will be respected.

Aluminox, a world-renowned industrial and commercial company in the field of mass food services, is participating in the 7th Expotrof- The Greek Fine Food Exhibition as equipment sponsor.

Aluminox, recognizing the importance of enhancing Greek gastronomy and domestic producers, is actively participating for a second year, presenting innovative products that contribute to the modernization of dining areas.
With a history that starts in 1929, Aluminox celebrates 90 years in the field of professional equipment for hotels, restaurants, camps, penitentiaries and educational institutions, presenting to the Greek and international markets the most innovative solutions while facilitating and simplifying procedures for the kitchen staff.

About Aluminox
Aluminox is considered as one of the greater industrial and commercial companies in the mass food services sector. With 90 years of experience in professional dining equipment, it has earned both Greek market and worldwide recognition. Since 2000 it is located in its new premises occupying an area of 14,000 m2, of which 7,500 m2, is covered space with 500 m2 available exhibition space.
All Aluminox products are manufactured and designed by qualified scientific personnel and are in compliance with the most stringent standards in the world, such as USPH standards and European CE, as well as H.A.C.C.P. Aluminox covers its customers nationwide with its After Sales Service, and through its exclusive network of partners. It is worth noting that it is constantly developing innovative products that are awarded with patents.

Exports of its products cover 4 continents, namely:

Europe (Germany, Italy, France, Spain, Portugal, Norway, Finland, Poland, the Netherlands)
USA
Far East: (China, Korea, Japan, Singapore)
Africa: (South Africa, Egypt)

Aluminox offers a wide range of products that meet the most stringent hygiene rules, such as that of the United States Public Health Service (U.S.P.H.). The range of Aluminox products includes:
• Preparation equipment
• Hot kitchen equipment
• Equipment for dishwashers, for plates, cups, etc.
• Bar equipment
• Refrigerator and freezer equipment
• Self Service furniture equipment and stainless steel constructions (worktops, work tables, cabinets, shelves, etc.)

The Institute of Vocational Training IEK AKMI, the greatest educational force in the field of Food and Tourism Professions, participates in the 7th EXPOTROF -The Greek Fine Food Exhibition, 24 to 26 January 2020 at HELEXPO-MAROUSSI.
Well trained students from the School of Tourism & Gastronomy and sectors of Catering, Hotel Management and Economics, etc. will staff key positions in the exhibition, supporting with multilateral working groups the total number of parallel workshops of “Cooking / Drinking Greece” and the MasterClasses.

By their side, the leading chefs, pastry chefs and acclaimed partners of IEK AKMI will stand once again as supporters; with their systematic guidance the students’ dream for important distinctions in the area of gastronomy can be materialized.
In fact, the renowned chefs and students of IEK AKMI will invent delicious creations inspired by the flavors and aromas of Greece especially for the audience of the exhibition.

Finally, throughout the duration of the exhibition, the public will have the opportunity to visit the specially designed booth of IEK AKMI and be updated in detail by education consultants regarding the study programmes available.

Accepting the proposal of the Hellenic-Italian Chamber of Commerce, EXPOTROF opens its arms and welcomes Calabrian producers and special local products in a distinct section of the exhibition.
The visitors of 7th EXPOTROF – The Fine Food Exhibition will have the opportunity to become acquainted with a wealth of flavours from a region of the neighboring country where taste brings … familiar memories.
Calabria was colonized in antiquity by Greeks and was part of Magna Grecia. In many areas a Greek dialect is spoken, the “Graikanika”, while there are many Orthodox Byzantine churches. It is a favorite destination for Greek visitors as there is a strong affinity with this region of Southern Italy and its people.
During 7th EXPOTROF – The Fine Food Exhibition, 27 producers of the region share with us local products such as wine, pasta, cured meats, olive oil, sweets, coffee, cheeses, ice creams, sauces and much more through the AGORA ‘CALABRIA programme presented by the Greek Italian Chamber of Athens.
The programme aims to promote local Calabrian products and establish a network of collaboration with Greek businesses of the food sector.
From the 24th to the 26th of January 2020, therefore, the exhibition will host a large group booth dedicated to Calabria. During that time, each of the participating producers will have the opportunity through specific and pre-organised meetings to meet Greek businesspeople of the food sector (such as importers, traders, distributors, representatives) who are interested in these producets and wish to develop new co-operations. Furthermore, during the exhibition product presentations and tastings have been planned so that every visitor can taste and get to know these products in the best possible way.

With a rich culinary programme full of Cretan delicacies and spirits, the Region of Crete participates in the 7th EXPOTROF – The Greek Fine Food Exhibition as its Region of honour.

7th EXPOTROF – The Greek Fine Food Exhibition honoring the homeland of the famous Cretan diet, has organized a plethora of cooking events through which the producers of the island will have the opportunity to feature the high quality products of their homeland and introduce them to both the greek and international markets. The fans of Crete will have the chance to enjoy authentic high quality products, traditional recipes of the Cretan cuisine as well as many culinary surprises.
In their own exhibition stand, the Administrative Region of Crete present the island’s premium products such as olive oil, raisins, olives, rusks, baked goods, wines, herbs, honey, cheese and dairy, carob products etc.
The aim of the Region is to feature and strengthen the agricultural and food sectors and to create opportunities for the island’s small and medium-sized enterprises to promote their products.
From 24 to 26 January 2020, businesses from the four prefectures of the island will be in the HELEXPO exhibition centre in Maroussi, Athens, aiming to promote Cretan products, renowned for their quality and high nutritional value.
At the stands of the Cretan producers, visitors will have the opportunity to taste and purchase among a large variety of products, while the producers will be able to strike business deals with the food and beverage sector professionals from the Greek and iternational markets.
At the same time, the kitchen of “Cooking Greece” will be “flooded” with the tastes and aromas of Cretan gastronomy as well-known Cretan chefs will share with us the secrets of Mediterranean cuisine.

A different test of creativity comes to the kitchen of the 7th EXPOTROF – The Greek Fine Food Exhibition to challenge distiguished chefs and bartenders to to showcase the materials of the Greek land in the most unique competition.

Seductive spices, aromatic herbs, velvety and golden honeys, rich pasta full of flavours and memories, buttery cheeses, delicate cured meats, extra virgin olive oils, sun-dried tomatoes from the island, rich sauces that smell of the countryside, crispy freshly baked rusks, delicacies baked in the saltiness and white light of the Aegean are just some of the treasures of the small Greek producers who fill our table on a daily basis with delicious food of high nutritious value.

So, for the first time in the context of the 7th EXPOTROF – The Greek Fine Food Exhibition and of the first Greek Dish Challenge, renowned Greek chefs are invited to bring out an ingredient through a unique invitation / challenge.

One chef, one producer, one ingredient, two dishes!

On the central stage of the 7th EXPOTROF- The Greek Fine Food Exhibition, each one of the chefs invited will be able to create two different dishes with one ingredient presented to him shortly before the beginning of the exhibition, using his knowledge, imagination and technique. The jury, made up of gastronomy experts and lucky visitors among the exhibition’s public, will vote for the dish that brings together all those features but also brings out the basic ingredient.

And that’s not all! The challenge is not limited to the plate but it also fills our glass, as well-known bartenders have accepted the challenge of presenting their own versions, deserved;y representing the global trend of Mediterranean bartending.

Greek products are versatile while the recipes of Greek cuisine, which is a frugal cuisine, have always been based on the quality of the raw material.
The Greek Dish Challenge invites the chefs τους σεφ, the bartenders, the producers and the public to comprehend and give prominence to the amazing progress that has been achieved in Greek production in recent years.
At the Greek Dish Challenge, Greek chefs and bartenders create recipes and present their own versions, using delicious ingredients and products generously provided by the Greek land and produced by small Greek producers.

Are you a honey aficionado? 7th EXPOTROF – The Greek Fine Food Exhibition has set up a special “Honey Bar” for you!

The new honey section «HONEY BAR» is inaugurated in the 7th EXPOTROF – The Greek Fine Food Exhibition. In a specially designed area, all visitors will have the opportunity to taste various honey varieties and learn from the honey experts all there is to know about the different categories such as pine, thyme, fir, heather, etc., as well as the beneficial properties and the unique attributes of bee products! Visitors will have the opportunity

Honey products will be collected by the specialist team of our partners “Chef Stories” to be exhibited in the dedicated area of Masterclass.
If you wish to be informed about the beneficial properties of honey and choose the one that best suits your needs and taste, all you have to do is visit the 7th EXPOTROF – The Greek Fine Food Exhibition from the 24th to the 26th of January 2020, at HELEXPO exhibition centre in Maroussi. The honey experts will be waiting to welcome you in the specially designed space on level D where you will be able to taste the products and exchange views with them.

A unique culinary experience takes place in the kitchen of “Cooking Greece”, from 18-20 February at MEC exhibition centre, in Paiania.

The distinguished chef Argiro Barbarigou, ambassador of 8th EXPOTROF – The Greek Fine Food Exhibition, in collaboration with acclaimed chefs from all over Greece, offers the visitors of the exhibition a unique interactive experience, introducing them to the secrets of culinary art and the local specialties of the chefs’ home regions.

A marathon of preparations and cooking will “transport” the public to Crete, the Dodecanese, the Cyclades, Corfu, Macedonia and the Peloponnese through delightful local flavors. Distinguished chefs prepare savory and sweet preparations of their home regions and invite the public to a unique delicious journey of memory and taste.

In the 8th EXPOTROF – The Greek Fine Food Exhibition, acclaimed chefs and sommeliers, will give us a guided tour of the delicicious trails of Greek cooking, offering the visitors of the exhibition the opportunity to taste unique culinary creations.

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The Gastronomy Communities by George Pittas for the first time at the 7th EXPOTROF