The activity B2B MARKETS, the new initiative of the 7th EXPOTROF – The Greek Fine Food Exhibition jointly organized with FnB Daily, the industry’s most important newsletter, was successfully concluded. Its goal was to bring the exhibitors-producers in touch with the buyers of the largest Greek supermarket chains and grocery stores: Sklavenitis, ΑΒ Vassilopoulos, Metro/My Market, The Mart and Yolenis.
During the first two days of the exhibitions, the exhibitors who had booked an appointment through the Exhibition platform had the opportunity to present their products to the buyers in a specially designed area within a specific time frame and with a pre-determined procedure. Even though the buyers’ time schedule was fully booked and the meeting duration was strictly monitored, many exhibitors who had not made an appointment, signed up on a waiting list and managed to meet the buyer of their choice.
A total of 323 meetings took place, some of which have good prospects for fruition.
Following this success and the satisfaction expressed by both exhibitors and buyers, the organizers of the event promised that it will be repeated in an improved version next year at the 8th EXPOTROF.