9th EXPOTROF: the first purely F2B exhibition

The award-winning exhibition EXPOTROF, listening to the needs of the market, returns from Saturday 04 to Monday 06 February 2023 at Mec Peanias, as the first F2B exhibition that answers the essential issues of Greek producers.

The 9th EXPOTROF – The Greek Fine Food Exhibition introduces for the first time the term F2B [Food to Business] aiming at business meetings between producers and distribution channels, wanting to provide solutions to key issues, such as those of the constantly growing need for products of high nutritional and taste value and the need to develop new distribution channels.

EXPOTROF thus becomes the first purely F2B exhibition of artisanal products of small production and delicatessen products in Greece. In this context, the large retail (super market), small retail (grocery stores, delicatessen), Tourism (Hotels, villas, yachting etc) and Catering (Restaurants, bars, wine) sectors are included, under the common umbrella of exhibition, where every year in February, important buyers will have the opportunity to meet the producers directly at the beginning of the season.

In addition, all producers will have the opportunity to present their products for free and online, through the specially designed platform www.thedelifair.gr, for a whole year and to talk with businesses from Greece and abroad through virtual B2B meetings.

For the first time at EXPOTROF, specialized seminars will be held for industry professionals on topics that concern business promotion, food safety, food waste, new culinary trends, the “secrets” of culinary art and much more.

The 9th EXPOTROF – The Greek Fine Food Exhibition honors the Region of Central Macedonia this year. Many professionals operating within the geographical boundaries of the Region come to the 9th EXPO to present the “strong cards” of Central Macedonia, such as cheese products, olive oil, vinegar, juices, sweets and jams, sauces and pastries, and of course wines of the area. The visitors of the exhibition will have the opportunity through taste tests and culinary events to get to know the products of the north, to be informed by the producers and to conclude business agreements.

On the “Cooking Greece” stage, distinguished chefs, hosted by Costas Bougiouri, will present Greek recipes from every corner of Greece, using the premium products of the producers of the exhibition, while targeted workshops will be held around the culinary art and “Food Expert Stories” by successful industry professionals.

Finally, at the 9th EXPOTROF – The Greek Fine Food Exhibition, the Athens Fine Food Awards 2023 will be awarded, the most important quality and taste awards for Greek producers of Premium products. It is worth noting that the participation applications for AFFA 2023 will open in September 2022, for the companies that wish to take part. For more information www.affa.gr