The greatest gastronomy celebration took place from Friday January 24th to Sunday January 26th for the first time in its new location, the Helexpo exhibition Center Maroussi!
Thousands of visitors visited the 7th EXPOTROF – The Greek Fine Food Exhibition, at Helexpo Maroussi exhibition center, to try the most unique products from all over Greece!
This year, the exhibition’s Region of Honour was Crete, and EXPOTROF visitors had the opportunity to taste authentic high quality products from the participating producers, as well as traditional recipes from the Cretan land.
As in every other year, along with the exhibition, the Greek cuisine aficionados were able to follow a series of events focusing on food, in which the Greek products were the stars of the show. The section “Cooking Greece”, where the EXPOTROF ambassador, beloved and award-winning chef Argiro Barbarigou, with the help of the main presenter Eva Parakentaki and acclaimed chefs such as Kostas Bougiouris prepared culinary creations inspired by every corner of Greece, was the focal point of all three days of the exhibition.
For the 2nd consecutive year, the units “Bio Corner”, an area dedicated to organic products, as well as EXPOTROF Masterclass, where exquisite drinks from the exhibition were paired with specialty cold cuts and cheeses, introduced excellent products to professionals and friends of gastronomy alike. The newly formed sections of “Honey Bar” and “Beer Corner” initiated visitors to the worlds of honey and Greek beer.
A special surprise was the participation of producers from Calabria, bearing however a Greek…fragrance. 27 producers, through the AGORA CALABRIA programme of the Hellenic-Italian Chamber of Athens, shared with us local products such as wine, pasta, cold cuts, olive oil, sweets, coffee, cheeses, ice creams, sauces and much more.
This year’s EXPOTROF is a milestone, in that more than 323 business meetings took place; for the first time the exhibitors-producers came into contact with the buyers of the largest Greek supermarket chains and grocery stores: Sklavenitis, ΑΒ Vassilopoulos, Metro/My Market, The Mart and Yolenis. In these meetings, the exhibitors had the opportunity to present their products within a specific time frame and with a pre-determined procedure. The activity titled Β2Β Markets powered by FnB DAILY is an initiative of Rm International (Expotrof organiser) and was co-organized with FnB Daily, the industry’s most successful newsletter. Following this success and the satisfaction expressed by both exhibitors and buyers, the organizers of the event promised that it will be repeated in an improved version next year at the 8th EXPOTROF.
Some among the thousands of products from all over Greece stood out as an experienced gastronomy committee, having blind-tasted dozens of products that impressed the visitors of the exhibition, distinguished the best for their innovation, packaging and taste, in the context of “EXPOTROF AWARDS 2020”.
The HotelBrain Group was the Gold Sponsor for the 7th EXPOTROF – The Greek Fine Food Exhibition, while the various functions of the exhibition were staffed with the help and valuable contribution of ΙΕΚ ΑΚΜI (Institute of Vocational Training ΑΚΜΙ).